It’s normal to be scolded for James’ “Decision 2”!

James released a trailer video on October 7, wearing the same shirt as the 2010 "Decision One" with the text: "The Decision of All Decisions."

implies that major news will be announced at 0:00 on October 8.

Seeing such a battle, Di Ge also has a normal fan's thinking: the form awakens the historical memory of "Decision One" bringing talents to the south coast to play brother basketball.

There is indeed nothing wrong with this perception. Combined with James' age and the Lakers' various operations during this offseason, public opinion generally speculates that it is a "retirement declaration" or a "last season tour."

In other words, will you return to Cleveland in the future and return to your roots?

Not only do we think this way, even Morant commented, "No!... They say you are lying"; the US media even seriously analyzed that "the probability of retirement is 52%".

As a result, the lowest ticket price for the Lakers' last home game of the 2025-26 season (against the Jazz) soared from US$85 to US$445, an increase of more than 424%, reflecting the market's expectations for the retirement tour...

What's the result?

Let’s start with the emoticon pack, which fits my mood so well:

We are on the National Day holiday. I believe that many brothers, like Brother Di, always feel that there is something waiting for the answer, and I feel uncomfortable at the end of the day...

What’s the result? I wipe it!

Host: Audiences across the country are looking forward to it and can’t wait. LeBron, are you ready? Where is your "magnesium powder"?

LeBron: Leave it at home.

Host: LeBron, fans want to know, what is your decision?

LeBron: Well, this fall, man, it's been really hard. This fall, I decided to take my talents to...Hennessy VSOP.

Moderator: VSOP? Is this the final decision you made when you woke up this morning?

LeBron: This is the final decision I made when I woke up this morning.

...

In other words, James' so-called "decision two" is to reach a cooperation with the Hennessy wine brand, not to announce his retirement.

As soon as the "decision" came out, there was no shortage of criticism whether it was in the comment area, social media or everyone's circle of friends.

What does Brother Di think of this?

Let’s just discuss the matter, and it’s normal to be scolded.

Let me give you an example that may not be appropriate. It feels like:

On May 19, Anyang Paul told the girl he liked: There is something that has been buried in my heart for a long time, and I want to tell you tomorrow.

The girl has been looking forward to it all day long, and even told her best friend the news, waiting for him to confess his love, and to be single.

As a result, what Paul said to Anyang Paul the next night was:

Can you give me 59 yuan first to buy a basketball from Brother Di? Their store is running a discount...

Can girls not be angry about this?

Hahaha.

What is the implication?

James’s wave is essentially a commercial with basketball feelings as the shell.

Maybe Wade gave him some advice: "You can take advantage of this and make some money."

It is true that he has made enough traffic, but with this method, he can only play it once.

Doing this for a long time will definitely overdraw emotions and weaken public trust.

However, a smart person like James will definitely know the outcome. To put it bluntly, he doesn’t care.

The last thing I want to say is, remember last year, Forbes magazine announced an astonishing data: As one of the most dominant athletes in the sports and business fields in the past 20 years, LeBron James's personal net worth has officially exceeded US$1.2 billion.

Player salary is only part of it.

James’ business involves sneakers, beverages, headphones, movies, television broadcasts, food processing and other fields. The business landscape is a diversified empire that integrates sports, investment, entertainment and consumer goods.

Should we say it or not, the business is indeed very successful.