Naples s hero is considered a "tyrant", but he once again shut up his critics.

Since the 21st century, Naples has twice won Serie A: 2023 and 2025. The first time was Luciano Spaletti led the team, and the second time was Antonio Conte. In the 2022/23 season, Victor Osimhen shines on the offensive end; this season, Romelu Lukaku takes on the banner of the front line. When Spaletti coached, Kvaratschlia shone in the world; under Conte, Kvarats joined Paris Saint-Germain in the winter window after only half a season.

Naples in 2023 are completely different from those in 2025: different coaches, different players, and completely different styles. But one person has participated in the creation of two championship teams - he is the team's "trader" and his role in winning the championship is no less than that of Spaletti or Conte, and this person is Aurelio de Laurentis.

As the chairman of Naples, De Laurentis has heard so much controversy about himself! Some people say that he is a "madman", a "emotional mania patient", a "bad manager", and even "no football at all"; he has been ridiculed for "why go back to make a movie" (the DeLaurentis family is a famous Italian film producer). However, half of the four Serie A championships in Naples' history were born during his term.

Take the just-concluded 2024/2025 season as an example: When Naples announced the appointment of Conte, everyone exclaimed, "These two will tear each other apart!" - Both of them are extremely paranoid and ruthless, and are used to being blunt. At that time, people were worried that this cooperation would be fleeting, as if their "football boat" would quickly sank, and even had no chance to enter the sea.

But in the end, this Naples boat carrying Conte and de Laurentis not only crossed the sea, but also arrived on the other side with the trophy. The voyage is full of hardships: at the beginning of the season, Conte began to complain about "Where are the signings?" - As we all know, it is difficult for Conte to work without a large investment; and DeLaurentis is also well known as "stingy" and has to be careful in every penny. The two sides have had differences in "survival concepts" from the very beginning.

However, they finally reached a compromise: De Laurentis brought Conte high-priced central defender Alessandro Buongiorno (previously coveted by many Serie A giants), which further satisfied the coach's "number one obsession" - signing Romelu Lukaku.

If the relationship between Conte and De Laurentis was full of question marks from the beginning (and still is), then Conte and Lukaku are "a combination made by heaven"! Once he got the forward he liked, Conte was no longer restless and his negative emotions cooled down significantly. The team also entered the "Conte mode" - the single-week double-game rhythm without European competitions is his favorite.

Then in the winter transfer window, Naples sold Kvaratskhelia, and despite receiving huge transfer fees, he was a key player in the Conte system. David Nerez, who succeeded him, performed well at first, but it turned out that the Brazilian was far less outstanding as a main player than when he was a substitute. The team is loaned to Swiss forward Noah Okafoo from Milan - this is not the first choice (negotiations with Adejemi and Saint-Maximan have both failed), and Okafoo has only made a substitute four times throughout the season, and his last appearance was on March 16.

Conte was extremely dissatisfied with the "selling the kva but not providing a qualified replacement" and complained publicly many times. DeLaurentis must have been furious, but he was always tolerant. Although Conte complained constantly, the team's performance was as stable as a rock. The chairman knew that he should not intervene at this time, even though he wanted to rush to the coach to vent his anger countless times.

In the end, Naples won the championship trophy with players such as Scott McTominay, Billy Gilmore, Philip Billing. Although these players are excellent, who would have thought that they would become the main players of the Serie A championship before the season? Billing is a substitute who joined the winter window, while Gilmore, especially McTominay, became the core of the team - the latter is the season MVP.

led such a lineup to win the championship (and no distraction from European competition), Conte once again proved his "short-term championship ability". But the magic is that he has not received the "deserved investment" he used to coach other clubs - this is DeLaurentis' "magic". The

Chairman took a huge risk to invite Conte, the coach who "success and trouble coexisted", but finally made the season come to a successful conclusion. What is the future is unknown, but the fact is: Naples won the Serie A championship twice in three years, which is a tangible great achievement. It must be admitted that Naples has never been favored by the champion, and such achievements are particularly precious. The success of the 2024/2025 season did not cause DeLaurentis to "bleed heavily". In the past two transfer windows, Naples spent €69 million, of which the transfer fee of Kvaratshelia covered most of the expenses. With the Serie A championship bonus and the bonus of participating in the Champions League next season, this is an "efficient investment".

The future of Conte and Naples is still full of fog (not only because of the "volcanic ash" in Naples). Rumors about him being able to join Juventus have long been rampant, and if he leaves, it is still unknown who will take over.

But there is no doubt that no matter how the outside world evaluates it, Aurelio de Laurentis is the "humerus minister" of Naples. He is by no means a perfect chairman - he ranked 10th last season and collapsed quickly after winning the championship. These are closely related to him; he has made countless mistakes for many years in coaching, which is a fact.

But another fact is: He attributes half of the Serie A championship in Naples' history. He did not win these honors alone, but behind each champion is his "production-style trading". As José Mourinho said at a famous press conference: "Respect!"