Yamal surpasses Messi, Barcelona jersey sales are three times that of the football king! Top popularity has become the new darling of business

The 18-year-old Yamal seems to be a bit "not in place" when it is said that he is a star of tomorrow. It is said that he is "in place" only if he has the ability to be responsible for traffic, a future Ballon d'Or winner, and a future world champion. And now his net worth is 200 million euros, occupying the throne of the most valuable player in today's football. Let's take a look at a set of data to see how terrifying the popularity of the new king of Camp Nou is.

In just two years, Yamal has grown from a young genius in La Masia to Barcelona's new No. 10 and a super traffic figure in world football. And now, he has even surpassed Messi at the commercial level, with jersey sales reaching three times that of Messi's peak! According to a report from Spanish Radio Ser, after Yamal just took over Barcelona's No. 10 jersey, in just 24 hours, jersey sales at the club's official store soared to US$2.1 million, 20%-25% higher than Messi at his peak. What’s even more exaggerated is that statistics show that Yamal’s jersey sales are three times that of Messi’s period.

It is worth mentioning that this summer, Barcelona and Nike updated their cooperation model, and their sales channels expanded from Barcelona’s local stores to global online and offline platforms. Yamal’s jerseys are all sold out in Asia, North America and the Middle East, especially in the Chinese market, where the topic #yamalnumber10 jersey# once reached the top ten on social media lists. Today, Barcelona's jersey sales have skyrocketed because of Yamal alone, and its annual turnover is expected to exceed 190 million euros. You know, Barcelona's commercial peak in the past was the Messi era. Now, an 18-year-old boy is taking over from the club champion.

Back in 2023, Yamal was still a La Masia teenager who had just been promoted to the first team. When Xavi started him for the first time, the media still questioned: "Is he too young?" But in just two games, Yamal conquered everyone with his speed, technology, and courage. In the 2024-25 season, he became Barcelona's first choice on the offensive end, ranking among the best in dribbles per game and La Liga assists. Whether it is changing direction on the wing at Camp Nou or assisting the national team in the European Cup final, Yamal is the absolute core in the minds of the two head coaches. He helped the team win the Triple Crown in La Liga, annihilating their arch-rival Real Madrid in a single season; he helped Spain win the European Cup final, and was personally awarded the best young player in the tournament. In the Ballon d'Or selection, he even beat Haaland and Mbappe, ranking second behind Dembele. 18 years old, European Cup champion, Ballon d'Or runner-up, such a resume, in any era, is the beginning of a legend.

In the transfer market, Yamal's valuation has exceeded 200 million euros, making him one of the most expensive players in Europe, along with Mbappe, Haaland, and Bellingham. In addition, Yamal has top social media influence: his Instagram followers have exceeded 65 million, and his growth rate is even faster than that of Ronaldo at the same age. He signed a lifetime sponsorship contract with Nike, becoming one of the youngest signed players in the brand's history; Barcelona also built a new generation of business plan around him and launched the "No. 10 Series" product line with his main vision. At the same time, he is the new face of Spanish football, the new idol in the hearts of young fans, and the new darling in the eyes of the capital market. In the future, he will also represent Spain in the 2026 World Cup, which will be the stage where he truly reaches the top. If he can help the team win the championship, it is not a bad idea to be crowned the new football champion. What do you think?