Manchester City officially announced record-breaking jersey sponsorship, joining PUMA for 1 billion pounds in 10 years

After experiencing large investment in the transfer market in 2025, Manchester City ushered in major business benefits. The club officially announced today that it has reached a new jersey sponsorship agreement with long-term partner PUMA. The contract period is until 2035. The 10-year contract is worth a record £1 billion, with an average annual revenue of £100 million. The achievement of this huge sponsorship is at a time when Manchester City's competitive state is undergoing twists and turns. In recent months, Guardiola's team has not only failed to defend the Premier League, but its "invincible" halo has also encountered severe challenges. The team experienced the lowest trough during Guardiola's coaching period, and was even accidentally eliminated by Saudi Arabia's Al-Hilal in the round of 16 of the Club World Cup.

However, the temporary downturn on the court has not hindered the club's strong momentum in the business sector. According to the Guardian, the new contract surpasses Manchester City's previous contract with PUMA (worth £65 million/year, originally scheduled to expire in 2029). By renewing the contract early, Manchester City will increase its revenue by an additional £100 million in the next four years. The agreement is also considered the richest jersey sponsorship contract in Premier League history. The official website of Manchester City Club proudly stated: "At the commercial level, Manchester City and PUMA have jointly set a new record for the global sales of club merchandise." City Football Group CEO Ferran Soriano emphasized: "Today's renewal and extension consolidate our partnership and indicate that we will move towards a brighter future together."

PUMA is not only a equipment sponsor for Manchester City, but its cooperation territory also covers many clubs under City Football Group, including Melbourne City, Girona, Lomer, Mumbai City, Montevideo Toque, Palermo, Bolivar, and the newly joined Bahia and Troyes (ESTAC).

For Manchester City, which is in urgent need of funds, this huge income can be described as "a timely rain". In order to reverse the team's decline, Guardiola dominated the rapid update of the lineup in 2025. The club has spent more than 300 million pounds in the transfer window this year. After introducing Egyptian striker Omar Marmush and Argentina midfielder Nico Gonzalez in the winter window, they signed Dutch midfielder Teyan Ryendes, Algerian full-back Rajan Ait Nuri and French star Rajan Cherki in the summer window in order to regain their strength.