Lianyungang, Jiangsu: Football League leverages a new consumption ecosystem

The jersey wall not only opened the "second scene", created an outdoor football field, held small children's competitions, but also launched free parking, support sticks, summer drinks and other watch support rights packages. Passenger flow increased by 12% on the day of the competition, and the turnover of most merchants maintained a certain proportion of growth.

Sustainable development and international cooperation

From the principal's cup, the district mayor's cup to the mayor's cup, from campus football to adult amateur football events, there are more and more football events in Lianyungang City, and the football atmosphere is becoming more and more intense. At present, Lianyungang City is exploring a sustainable operation mechanism with government guidance, market operation and social participation. The government provides policy support and infrastructure guarantees. Professional football fields of all sizes on Dongyanhe Road have emerged, and more and more places for citizens to play football. Among the events at all levels held, the municipal, county and district football associations are responsible for the organization of the event and the formulation of standards. Many enterprises in Lianyungang City participate in the operation through sponsorship, advertising and cooperation.

In the future, as citizens' enthusiasm for football continues to rise, Lianyungang City may consider establishing a football development fund, with funds including government funding, commercial sponsorship, social donations, etc., used for venue maintenance, event organization, and youth training development, further promoting the development of our city's football career.

Recently, Brazil's Santos Football Club came to Lianyungang to establish a college. The club is famous for its birth of legendary players such as Pele and Neymar. Yu Xinchen, the relevant person in charge of the club, said that the choice of Lianyungang is based on the city's development vitality, open attitude, and unique cultural links and location advantages. As one of the important birthplaces of the "Journey to the West" culture, Lianyungang has cultural resonance with Brazil, which has a profound cultural heritage. The Santos Club will bring the "Villa Boys" youth training program to Lianyungang, sending Brazilian technical team to permanently provide world-class football training for children and young people, and also train local coaches to promote the integration of Brazil and Chinese culture through football.

After several autumn rains, the coolness of the Hong Kong City gradually rose, while the Municipal Football Association indoor football training base, Municipal Sports and Leisure Plaza Football Stadium, Haizhou Gymnasium Football Stadium and other venues are still hot. The young players were practicing basic skills carefully under the guidance of the coach. The adult players fought fiercely on the court, and the audience on the sidelines cheered... Football is becoming a new business card for Hong Kong City. It not only ignited the city's passion, but also brought economic benefits and connected international exchanges. From community football to municipal leagues, from local events to international cooperation, Lianyungang is writing its own city story with football.

source:7M