Atletico Madrid CEO: Champions League final is expected to bring economic impact of €60 million to Madrid

Hupu, September 12th, Atletico Madrid learned on Thursday that UEFA decided to qualify it to host the 2026-27 Champions League final. Previously, Madrid had fierce competition with Baku, the capital of Azerbaijan. It will be the second time Atletico Madrid has held a Champions League final at its stadium, which is about to mark its tenth anniversary just a few months after the final.

Atletico Madrid Club CEO Hill Marin believes that this news is not only important to the club, but also to the city. "This is good news for Atletico Madrid, for the city of Madrid, the autonomous region of Madrid, Spain and Spanish football. Our stadium will celebrate its tenth anniversary in this second final, and we are extremely proud to be able to host two events of this scale during this period. We are building the Madrid and Spanish brand, and we should be very proud," he said in a statement on the club's official website.

The person in charge even boldly gave some data on the possible impact of the 2027 Champions League final in Madrid: "The world's eyes will be focused on our city and our stadiums. More than 400 million people around the world will watch the game. The city of Madrid will receive about 100,000 tourists in three days, bringing direct economic impact to the city and the autonomous region to 60 million euros."

"In the 2019 final, we were in the competition. The outstanding organization and security of the celebrations are congratulated by UEFA. We will do our best to strive to surpass the achievements made eight years ago and create new glory. Since the last final, the club has continued to invest in the stadium to enhance technology, comfort and fan experience. In the decade since the opening of the Metropolitan Stadium, it has become an international benchmark for innovation and modernity, and together with the Sports City, it will form a unique space for sports, leisure and entertainment that serves all Madrid citizens and tourists”.

On the other hand, Club President Cerrezzo admitted on the club's official website: "For the second time in eight years, we are proud of our club and our city. This is the most important game in club football, and we have hosted it twice in the decade after our new stadium was completed. Few clubs can have such an honor. After the success of the last final, UEFA trusts us again and I am confident that we will live up to expectations again. We have one of the best stadiums in the world, and we live in one of the best cities, and we are known for welcoming all visitors with open arms, which is a combination that ensures success."